Background
My name is Asher Clark. (he/him/his)
Graduate from the University of Oregon with a B.S. in Advertising and a minor in Business Administration
While I was technically born in California, Portland is where I’ve spent just about all of my life. I’ve been on every waterfall hike, gone to Screendoor for brunch whenever we could get a seat, and watched the Swifts at Chapman Elementary School since I was old enough to speak.
My creative process often starts with my brain noticing something small or weird, then pulling on that thread, and then pulling just a little more until it becomes a conceptual idea I can begin to work off of.
A lot of my concepts come from spacing out about really dumb “what if” questions, and seeing where they go.
Strategy is where I take the weird little thought and figure out why it matters. I like looking for the human truth underneath an idea: what people care about, what they ignore, what makes them stop, and what makes something feel like it belongs in their world.
Design is where that idea starts to feel real. I care about the details that shape how someone experiences the work: the type, the layout, the rhythm, the texture, and the overall feeling it leaves behind.
My Creative Campaigns
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Have you ever wondered what it’s like to see the sea through the eyes of a turtle? See the Wild, Save the Wild turns animal-inspired eyewear into a new way of seeing, reminding us that the closer we look at wildlife, the harder it is to see it disappear.
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Beyond Meat’s “A Kinder Plate” asks a simple question: what else could cows be doing if they weren’t on our plates?
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A complete redesign of North Dakota’s Tourism page revolving around one fun trivia fact: “North Dakota is the centermost point in North America.”
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The Coca-Cola company is the largest contributor to plastic waste globally, with over 100 billion plastic bottles wasted annually. Through this campaign, we aim to change Coca-Cola’s iconic red to something a little more… green?
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At Minor League Baseball, the story doesn’t stop at the field. It spills into the stands, pulls in the crowd, and turns fans into part of the night they came to watch. Through this campaign, we reframe MiLB as the place where the unexpected becomes unforgettable, and every fan has a role in the story being told.
